Case Study: Fechtner-Modellbau boosts technical product discovery with Clerk.io

54% of Orders Come from AI-Powered Discovery at Fechtner-Modellbau

Fechtner-Modellbau is a German, family-run e-commerce retailer specializing in RC trucks, construction vehicles, and technical components, with a catalogue of more than 11,000 products. Their main challenge was helping customers find the right compatible parts and accessories in a highly technical assortment where products often look similar but differ in specifications. They chose Clerk.io to improve product discovery, search, and recommendations.

With Clerk.io on Shopware 6, Fechtner-Modellbau implemented AI-powered search and dynamic recommendations to surface exact products, compatible spare parts, and alternatives without relying on static rules or manual maintenance. The result was a smoother shopping experience, fewer basic product-related questions, and stronger customer guidance, with 54% of all orders now influenced by Clerk.io.

Fechtner-Modellbau

Julian Fechtner

Owner