Case Study: Rodeo cowboys achieve timely sign‑ups and higher event participation with Cleo Streem (Cleo)

Rodeo association taps the power of Cleo Streem® to keep cowboys informed of key competition deadlines

Rodeo Cowboys, a nationally known association for rodeo participants, faced a persistent challenge: cowboys frequently missed the tight 24‑hour call‑in window to enter events. Traditional outreach like mailers or newsletters didn’t reach this highly mobile group, and manually calling every potential participant was impractical, so the association needed a fast, easy-to-deploy alert/notification solution.

The association extended its existing Cleo Streem fax deployment by adopting Cleo’s Cleo Streem messaging capabilities to automatically place calls, texts, and emails reminding members to sign up. Cleo’s solution reached a hard-to-reach demographic, increased event participation and the quality of competitions, and provided a flexible alerting tool that other departments could reuse.