Case Study: Duraflame achieves 98% B2B transaction consolidation and scalable order processing with Cleo Integration Cloud

Duraflame Fires Up Growth With Help From Cleo Integration Cloud

Duraflame, Inc., a leading manufacturer of wood-wax firelogs with roughly 70% U.S. market share, faced fragmented integration across four disparate systems (including Cleo LexiCom, IBM Gentran, SPS Commerce, and Edict), which limited visibility, raised costs, and risked missed orders during seasonally driven demand spikes (a 40% B2B transaction increase in fall 2020). To drive greater security, flexibility, and operational efficiency, Duraflame selected Cleo and its Cleo Integration Cloud (CIC) as the single-platform solution.

Cleo implemented CIC to consolidate Duraflame’s ecosystem, automate reference table updates, and provide 24x7 visibility and managed services; today more than 98% of Duraflame’s B2B transactions run through Cleo’s platform. The migration eliminated dependence on external EDI consultants, sped issue resolution to typically the same business day, supported a seamless peak-season rollout with no problems, and enabled rapid onboarding of six customers in under two weeks during an acquisition—reducing costs and improving business continuity.

Duraflame

John Hwee

Director of IT