Case Study: a transportation leader achieves 45% more benefits enrollment with Cleo

Transportation Leader increases benefits enrollment by 45% with Cleo

Cleo partnered with a transportation leader that initially used its Cleo Baby program to support employees through early parenthood. As the company grew to nearly 27,000 employees, a challenge emerged: its workforce needed more comprehensive caregiving support beyond infancy, including help for older children and family planning, and the HR team required a globally scalable solution with predictable costs.

The solution was to expand the offering to Cleo Parenting, providing full-spectrum family support. This resulted in a 45% increase in families enrolling within the first 45 days, with 66% of those enrollments for the Cleo Kids program. The expansion also led to a 200% acceleration in activated support packages, allowing the company to streamline its benefits into one scalable platform with predictable pricing.