Case Study: Top Biotech Company achieves 4x higher mental health benefit utilization with Cleo

Top Biotech Company boosts mental health benefit use 4x with Cleo

The customer, a top biotech company, faced the challenge of low engagement with its mental health benefits. Despite offering top-tier resources, many employees, particularly caregivers, did not seek care due to a low perceived need for support. To address this, the company partnered with Cleo to help close this gap and drive utilization.

Cleo implemented a personalized coaching model that provided proactive screening, contextual support, and guidance to mental health resources. This solution embedded mental health conversations into everyday caregiving support, making employees more comfortable seeking help. As a result, Cleo utilizers were 4x more likely to use the company's mental health benefit than non-Cleo employees (38% vs. 9%). This led to earlier interventions and better overall well-being outcomes for the workforce.