Case Study: PepsiCo transforms maternity benefits and boosts family support with Cleo

PepsiCo boosts family benefits engagement 53% with Cleo

PepsiCo, a global food and beverage company, faced a challenge with its underutilized homegrown maternity program, which was part of a traditional health plan and failed to meet the specific needs of its working parents. Seeking to provide more personalized and holistic support for employees building families, PepsiCo partnered with the vendor Cleo to implement its family benefits platform.

Cleo provided PepsiCo's employees with individual guides who offer personalized support through messaging, phone calls, and evidence-based content. This solution resulted in dramatically higher engagement, with 53% of new parents interacting with their Cleo guide every month. The program achieved significant outcomes, including 92% of members connecting for emotional wellness support and 80% receiving personalized lactation guidance.

PepsiCo