Case Study: a multinational banking organization achieves outstanding family benefit enrollment with Cleo

multinational banking organization drives 12% utilization with Cleo

A multinational banking organization sought to launch a new family support benefit that would resonate with its diverse, global workforce. The challenge was to drive immediate and meaningful engagement to justify the investment and establish Cleo as a trusted, go-to resource without adding burden to their internal teams.

Cleo's solution was a bold, unified launch of all its offerings at once, coupled with a comprehensive, multi-channel enrollment marketing campaign. This strategy resulted in outstanding engagement, including a 12% utilization rate across the entire employee population, significantly above Cleo's benchmark. The banking organization also reported an 82% member engagement rate and a perfect 5/5 satisfaction score, demonstrating the powerful return on investment and the successful embedding of Cleo into their culture of care.

Multinational Banking Organization