Case Study: Fitness Leader expands family benefits and boosts engagement with Cleo

Fitness Leader expands family benefits with Cleo, driving 60% of enrollments from families with children age 1+

A major fitness company faced the challenge of its existing child care vendor offering narrow, logistical-only support that came at a high cost with low utilization. It failed to address the evolving needs of parents as their children grew, leaving many without relevant resources. The company was already using Cleo for pregnancy and newborn care but needed a more comprehensive solution.

By expanding its partnership with Cleo and integrating its Child Care & Enrichment program, the company replaced its standalone vendor. Cleo provided a single platform for personalized, high-touch guidance across the entire parenting journey. The results included a 60% enrollment rate from families with children age one or above, increased engagement, simplified HR operations, and better value for spend.

Fitness Leader