Case Study: a leading SaaS company drives enrollment and engagement with Cleo

a leading saas company exceeds enrollment targets in 6 months with Cleo

Cleo partnered with a leading SaaS company that sought to better support its global workforce of working parents. The customer needed a family benefits solution to fill the gap between its generous parental leave and childcare programs, aiming to treat employees fairly and support them through every stage of their family journey.

The solution implemented was Cleo's high-touch, high-tech support system, which provides 1:1 guidance from Cleo Guides and evidence-based programs via a unified app. Cleo designed a tailored global enrollment campaign with regionally relevant content. This strategy significantly exceeded enrollment targets within six months. Furthermore, user engagement was very high, with families averaging 6 interactions with their Guide and 16 in-app touch points per month, demonstrating the solution's lasting value.