Case Study: Marietta Square Market builds a distinctive brand launch with Clementine Creative

Marietta Square Market wins 2 Gold Hermes Awards with Clementine Creative

Marietta Square Market, a new adaptive reuse food hall located outside the Perimeter in Atlanta, partnered with Clementine Creative to develop a brand identity that would honor its local community and unique location next to historic train tracks. The challenge was to create a brand story and visual identity that would engage the community and reflect the market's distinctive setting.

Clementine Creative developed a comprehensive branding solution inspired by the location's rail history. The design included a logo of nested M's forming a square to mimic a train on tracks, a signature pink color from a historic trolley, and a transit-themed website and interior directory. The campaign extended to social media and vintage-style event tickets. For this work, Clementine Creative won two Gold Hermes Creative Awards for Logo Design and Integrated Marketing Campaign.

Marietta Square Market