Case Study: Brightwater Homes refreshes its brand identity with Clementine Creative

Brightwater Homes refreshes its brand after 15 years with Clementine Creative

Clementine Creative was engaged by Brightwater Homes, a leading residential design-build firm, to evolve its brand for its 15-year anniversary. The challenge was to refresh the established brand to honor its unique values while laying a new foundation for future growth, reflecting its expansion beyond home building into a more holistic firm.

The solution implemented by Clementine Creative involved a strategic rebrand, including a new logo that dropped "Homes" from the name and featured a custom font based on the founder's handwriting. This design, alongside a refreshed tagline and a calming color palette, infused the brand with a personal and authentic feel. The work was recognized with an Honorable Mention at the 2026 Hermes Creative Awards, successfully setting Brightwater apart as a values-based organization.

Brightwater Homes