Case Study: Volleyball World expands global D2C streaming and boosts retention with Cleeng's SRM Suite

Volleyball World launches D2C service for 1.5 million members with Cleeng

Volleyball World, a global volleyball organization, launched its direct-to-consumer streaming service, VBTV, to serve 1.5 million fans worldwide. As a small team, their challenge was to manage international growth, subscriber retention, and complex operational needs like multi-currency payments and tax compliance across different markets. To address this, they partnered with vendor Cleeng to implement its Subscriber Retention Management (SRM®) suite.

Cleeng's solution provided an integrated platform to streamline VBTV's operations. The SRM suite's Merchant feature handled over 180 payment methods and managed tax compliance to boost conversions and minimize involuntary churn. Core's offer management allowed for flexible subscription models and seasonal passes, while ChurnIQ and Segments provided data insights for targeted subscriber marketing. This equipped Volleyball World to enhance fan engagement, increase subscriber lifetime value, and scale its service internationally.

Volleyball World