Case Study: Tennis Channel achieves 640% subscriber growth with Cleeng

Tennis Channel grows subscribers 640% in 5 years with Cleeng

The Tennis Channel, a traditionally cable-focused broadcaster, sought to grow its direct-to-consumer streaming service, Tennis Channel Plus, internationally. Their challenge was to manage the complex operational aspects of a global D2C rollout—including billing, tax compliance, and customer support—while focusing on their core strength of providing world-class tennis content. To achieve this, they partnered with Cleeng and its Subscriber Retention Management suite.

Cleeng provided an end-to-end solution, utilizing its Core platform for offer management, its Merchant system for billing and tax compliance, and its Hi5 tool for customer support. This operational support allowed Tennis Channel to efficiently launch in new markets. As a result of this partnership and a data-driven, customer-focused strategy, Tennis Channel achieved a 640% growth in its subscriber base over five years. Cleeng's solutions were instrumental in streamlining operations and enabling this remarkable international expansion.

Tennis Channel