Case Study: Skyship Entertainment drives 140% subscriber growth with Cleeng

Skyship Entertainment grows subscribers 140% with Cleeng

Skyship Entertainment, the company behind the popular Super Simple Songs YouTube channel, faced the challenge of converting its massive online audience into a sustainable revenue stream through a paid subscription app. Their initial multi-platform app experience was fragmented, as subscriptions were tied to individual app stores, preventing families from accessing the service across all their devices. They partnered with Cleeng to implement a unified subscription management solution to overcome this friction and meet modern user expectations.

Cleeng provided a seamless Multi-Channel Billing system that allowed users to subscribe once and access content across iOS, Android, and Amazon devices. This invisible infrastructure handled authentication, billing, and entitlements, resulting in a smooth user experience. The solution drove remarkable growth for Skyship, with their subscriber base increasing by over 140% in a year and a trial-to-paid conversion rate consistently above 55%, significantly higher than the industry average.

Skyship Entertainment