Case Study: OneFootball achieves global streaming growth with Cleeng

Onefootball scales OneFootball TV across 100+ jurisdictions with Cleeng

OneFootball, a leading digital football media platform, faced the challenge of operating a global OTT streaming marketplace across more than 100 jurisdictions, with complexities related to payments, currencies, and tax compliance. To power its growth and enhance customer management, it partnered with Cleeng and implemented its Subscriber Retention Management (SRM®) suite.

Cleeng provided the technology to manage subscribers, process localized payments, and analyze engagement. The solution included out-of-the-box payment integrations, an optimized checkout experience, and tailored fan communications. This allowed OneFootball to scale into challenging markets, deliver a frictionless user experience across devices, and meet the expectations of digital-native football fans worldwide.

Onefootball