Case Study: NFL boosts NFL+ retention and fan engagement with Cleeng

NFL launches NFL+ in 3 months with Cleeng

The NFL faced the challenge of launching its direct-to-consumer streaming service, NFL+, on an extremely tight three-month deadline ahead of the football season. They needed a technology partner to help them quickly migrate from a legacy system, manage complex subscriber billing, and ultimately reduce churn for their seasonal content. The league partnered with vendor Cleeng and utilized its subscription management platform and ChurnIQ analytics tool.

Cleeng provided the necessary APIs and SDKs to deploy a scalable platform rapidly, meeting the NFL's launch deadline. The solution included Cleeng's Hi5 customer care suite for support and the ChurnIQ tool to understand subscriber behavior, segment users, and deliver personalized offers to reduce churn. This allowed the NFL to implement flexible seasonal subscriptions and improve retention rates by keeping fans engaged with the right message at the right time.

NFL