Case Study: CBC achieves 36% win-back rates with Cleeng

CBC achieves 36% win-back rate with Cleeng

Cleeng's customer CBC, a video streaming platform, faced the challenge of high subscriber churn and sought to improve its annual performance by winning back former customers. They aimed to leverage data to build effective campaigns that would re-engage these users.

Working with Cleeng, CBC used the Segment builder and marketing webhook features to create highly targeted win-back campaigns for specific groups of former subscribers. The solution implemented by Cleeng delivered an astonishing win-back rate of 36%, which was 2.5 times higher than the industry average. This success effectively reduced CBC Gem's churn rate by more than one-third.

CBC