Case Study: Intuit achieves dramatic influencer-driven social amplification with ClearVoice

The Undeniable Power of Influencer-driven Content

Intuit Canada needed to increase blog engagement ahead of Canada’s Small Business Month and partnered with ClearVoice to identify how influencer-driven content could amplify reach. ClearVoice’s content team and platform were used to recruit, manage and collaborate with prominent small-business influencers to align posts with Intuit’s objectives.

ClearVoice implemented influencer recruitment, content creation, editing and publishing via the ClearVoice platform and re-engaged contributors to drive distribution. The results were dramatic: influencer posts outperformed unlisted/internal Intuit writers — Google+ up 1,955%, Facebook up 1,050%, Twitter up 4,780%, LinkedIn up 1,986%, and total shares up 1,933%, demonstrating ClearVoice’s ability to significantly boost blog amplification and engagement.

Intuit