Case Study: Apruve achieves 17.5 hours/week time savings and increased organic leads with ClearVoice

Save Time and Generate More Leads Like Apruve

Apruve, a Minneapolis-based B2B credit management software company, faced a content marketing bottleneck: a three-person in-house marketing team that lacked time and, at times, the expertise to produce consistent blog content, which hurt SEO rankings and lead generation. To solve this, Apruve turned to ClearVoice and its content marketing software, using tools like Content Studio, the freelance marketplace, workflow features and an editorial calendar.

ClearVoice helped Apruve build a reliable freelance writing team and streamline the content process, enabling them to publish five blog posts per week while cutting content creation time from about 20 hours to 2.5 hours a week—a savings of 17.5 hours weekly. The ClearVoice-driven program improved Apruve’s SEO rankings across the board and generated increased organic leads that have materially expanded their sales pipeline.

Apruve

Matt Osborn

Sr. Marketing Manager