Case Study: Tailwind Drives Thousands of New App Downloads with ClearVoice

Driving Thousands of New App Downloads During a Global Pandemic

Tailwind, a social media scheduling tool for Pinterest and Instagram, needed to ramp up content production in 2020 after noticing competitors were dominating SEO with far more frequent blog publishing. With an under-resourced marketing team, Tailwind turned to ClearVoice’s managed content creation and content writing services to help close the gap.

ClearVoice connected Tailwind with multiple freelancers who matched its voice and tone, allowing the team to scale from three blog posts a week to 5–6 posts weekly and map content quarters in advance. The results were significant: blog traffic increased 9x overall, weekly blog output improved by 500%, and one blog post drove 900+ app signups, helping Tailwind build authority during the pandemic.

Tailwind

Kristen Dahlin

Marketing Manager