Case Study: PropStream achieves top-of-mind real estate awareness with ClearVoice

Creating Industry-Focused Content to Earn Top-of-Mind Real Estate

PropStream, a professional real estate data and analytics software provider for investors, agents and brokers, needed to define its brand voice and stand out in a crowded content landscape. In September 2018 PropStream engaged ClearVoice to develop and scale a content program that would expand reach and drive top-of-mind awareness among its target audiences.

ClearVoice implemented an ongoing editorial strategy, producing industry-focused articles (six per month, 47 total as of May 2019) and helping PropStream craft a consistent voice and content plan. The ClearVoice program boosted site traffic, generated top-performing pieces for the PropStream News section, and increased visibility and user interest for the company.

PropStream

Tyler White

Vice President, Strategic Operations