Case Study: Waikiki Resort Hotel boosts direct bookings with ClearVoice content marketing

Building Content As Part of a Reopening Strategy

Waikiki Resort Hotel, a privately owned property in Honolulu, needed a way to support its reopening after an eight-month COVID-19 shutdown. Revenue Manager Adam Miyasato was skeptical that a blog could drive conversions, but the team turned to ClearVoice for content writing and SEO content support as part of its recovery strategy.

ClearVoice helped Waikiki Resort Hotel publish about 40 blog posts from freelancers with Hawaii connections, focusing on helpful, non-promotional topics that would bring visitors to the site. The effort lifted overall traffic and direct bookings, increased the hotel’s direct channel from 5% pre-pandemic to 27% post-pandemic, and pushed blog conversion rates to about 8%—roughly 3x to 4x above normal and helping the property avoid being about 65% down versus the prior year.

Waikiki Resort Hotel

Adam Miyasato

Revenue Manager