Case Study: Veritiv automates LinkedIn posting to boost social sharing and inbound lead generation with Clearview Social, Inc.

Veritiv - Customer Case Study

Veritiv, a full-service packaging company, needed to empower its nationwide sales team to grow personal brands and use LinkedIn for prospecting, but team members were unsure what to post and adoption of previous tools was low. To boost brand awareness and inbound lead generation, Veritiv sought a simple, automated solution for employee social posting and consistent messaging — engaging Clearview Social, Inc. to address these gaps.

Clearview Social, Inc. deployed its employee advocacy and social automation platform to deliver weekly, approved LinkedIn content, one-click sharing, AI captioning and easy analytics, supported by hands-on client success. In the first 90 days Veritiv recorded 3,055 clicks, 4,505 shares and $14,155 in earned media value, with roughly 30% team adoption, stronger personal branding among sellers and measurable increases in lead-generation activity.

Veritiv

Kip Thompson

Veritiv Corporation