Case Study: LiveIntent achieves a 22% shorter sales cycle and improved close ratio with ClearSlide

LiveIntent - Customer Case Study

LiveIntent, a platform for buying and selling online display advertising that serves 1,100+ publishers and reaches millions of users, struggled with slow, unreliable remote meetings, blocked large file deliveries, disorganized sales collateral, and time wasted chasing unengaged prospects. These technical and content-management issues cost valuable selling time and made it hard to ensure reps used the latest, most effective materials.

By adopting ClearSlide for instant browser-based meetings, granular content organization, engagement analytics and view alerts, LiveIntent can find and share up-to-date collateral quickly, see how prospects interact with materials, and follow up at the moment of highest interest. The company cut its sales cycle by 22% (from ~42–45 days to ~35–36 days), improved its close ratio from the upper-20s to the mid-30s, and increased rep productivity and revenue consistency.

LiveIntent

Joseph Dressler

Senior Vice President