Case Study: Hearst affiliate WCVB‑TV achieves streamlined sales and better prospect insights with ClearSlide

How ClearSlide helped a hearst affiliate streamline its sales process

Hearst’s WCVB‑TV Channel 5 in Boston, led by director of client development Tracy Carracedo, faced a rapidly changing TV advertising market: audiences watch video across many screens, sales cycles are long, and the team needed to send high‑resolution video and collateral to many prospects without technical friction while gaining visibility into how recipients engaged with materials.

ClearSlide provided video mail, online presentations, real‑time analytics and CRM integration so WCVB could send HD videos and live pitches quickly, track slide‑ and page‑level behavior, and personalize follow‑ups. The platform drove measurable engagement (emails with video saw a 60% increase in opens and up to 90% forward rates), enabled sending links within minutes, improved sales efficiency and insight, and remains a core tool for the station years later.

WCVB-TV

Tracy Carracedo

Director of Client Development