Case Study: The Economist achieves real-time content engagement insight and more accurate sales forecasts with ClearSlide

Ensuring clients can make meaningful connections with readers

The Economist, a leading global current affairs publication with a 50‑person salesforce and a lean marketing team, faced a key challenge: they invested heavily in proposals and presentations but lacked clear, real‑time insight into which collateral resonated with clients. Without visibility into audience engagement it was difficult to refine materials, prioritize follow‑ups, and forecast sales accurately.

By adopting ClearSlide the team gained instant, slide‑level analytics and activity alerts, enabling timely follow‑ups, broader sharing of effective content and tactics, and better visibility for managers. The result was improved open and engagement rates, faster dissemination of best practices, more accurate sales forecasts, and reduced wasted time for both salespeople and clients.

The Economist

Suzanne Hopkins

Regional Sales Manager