Case Study: Comcast Spotlight shortens sales cycle by 65% with ClearSlide

Comcast Spotlight Finds Cross-Departmental Success with ClearSlide

Comcast Spotlight, the advertising arm of Comcast Corporation serving 80 markets and over 35 million homes, struggled with a sales process that lacked visibility: managers couldn’t see sales activity, marketing didn’t know which collateral was being used, and reps had little insight into prospect needs—forcing teams to guess at what would work.

By rolling out ClearSlide company-wide, Comcast Spotlight gained real-time analytics and content visibility that empowered managers, allowed marketing to optimize assets, and gave reps clear signals about prospect interests. Adoption was rapid and enthusiastic, cutting the sales cycle by about 65%, speeding content assembly and delivery, and improving prospecting and marketing efficiency across the organization.

Comcast Spotlight

Tricia Conwell

Account Executive