Case Study: Starwood Hotels & Resorts achieves a 15% increase in large-group closings with ClearSlide

ClearSlide helps the Sheraton Denver Downtown exceed expectations

Starwood Hotels & Resorts’ Sheraton Denver Downtown Group Sales team faced mounting pressure as event planners increasingly skipped site visits. Their sales process relied on low‑quality visuals and cumbersome PowerPoints, making it hard to showcase the property, follow up at the right time, and close large-group bookings.

The team implemented ClearSlide to share high‑resolution photos, site maps, videos and live virtual tours instantly and used slide-view analytics to see what prospects viewed and when. This allowed them to eliminate many site visits, respond more effectively to prospect concerns, and boost large-group closing rates by about 15%, translating to hundreds of thousands of dollars in additional revenue annually.

StarWood

Brian Atchison

Assistant Director of Sales, Sheraton Denver Downtown Hotel