Case Study: G2 achieves higher-ranking, intent-focused content with Clearscope

G2 gets writers comfortable with Clearscope in 2 weeks

G2, an online marketplace for software reviews, faced a challenge with its content strategy as its large archive of educational articles was misaligned with user search intent, bringing in traffic that was not the most valuable to their business. The company partnered with Clearscope to implement its SEO content optimization platform to refocus its top-of-funnel content.

Using Clearscope, G2 updated its editorial standards to create comprehensive, intent-focused content. The solution streamlined their workflow and provided a clear content grade metric for writers to target. This resulted in content ranking more reliably and quickly, with articles often debuting on search engine results pages pages 2-4 instead of 7-8. Clearscope also reduced the time to onboard new team members and helped bring significant traction to both new and refreshed articles.

G2