Case Study: Zeta Interactive achieves scalable, highly available AWS infrastructure with ClearScale

Zeta Interactive AWS migration one bite at a time

Zeta Interactive, a big data and analytics company, needed its infrastructure to keep up with rapid growth, acquisitions, and a shift to a software platform for managing and analyzing customer relationships. Its existing datacenter setup would have required significant new hardware spend to scale, so the company decided to begin an AWS migration to gain scalability, high availability, and an OpEx financial model.

ClearScale helped Zeta Interactive design its AWS architecture and move to the cloud in phases. The solution included a multi-AZ production environment, a standby production region for disaster recovery, AWS Direct Connect to Equinix, and automation scripts to support Auto Scaling and failover. With ClearScale’s support, Zeta gained a more efficient provisioning process and the ability to expand infrastructure as demand grows while maintaining highly available services.

Zeta Interactive

Bharat Goyal

Senior Vice President, Engineering