Case Study: Shinola Detroit achieves scalable ecommerce growth with ClearScale

Shinola Detroit’s Automated Cloud Infrastructure Powers Agile DevOps Team and Seamless Scaling

Shinola Detroit sells watches, bicycles, leather goods, and other products through its ecommerce site and storefronts in the United States and internationally. Ahead of the holiday shopping season, the company needed its ecommerce infrastructure to scale under heavy load without the expense and limitations of its existing Rackspace hosting environment.

ClearScale helped Shinola Detroit migrate to AWS and automate the environment with Chef and CloudFormation. The new setup added autoscaling application servers, CloudFront for content delivery, and managed services such as ElastiCache and RDS; during testing, JMeter clusters could be spun up in 5–10 minutes. The result was an infrastructure ready for holiday traffic and marketing spikes, with the DevOps team spending less time on routine tasks and Shinola also saving significantly on hosting costs.

Shinola Detroit

Michael Chandler

Director