Case Study: Paraná Lentes boosts cross-border sales and approval rates with ClearSale

Paraná Lentes boosts cross-border transactions 35% with ClearSale

Paraná Lentes, a contact lens company based in Brazil, faced significant challenges managing fraud for its cross-border card-not-present sales into over 150 countries. The process was pulling employee focus away from core business operations and the company needed a solution that could prevent fraud while avoiding false declines to maintain excellent customer service. They chose ClearSale's Total Guaranteed Protection service to address these issues.

By implementing ClearSale's fully outsourced solution, Paraná Lentes saw immediate and measurable results. In the first three months, the company experienced a 35% increase in cross-border transactions and achieved a 97% approval rate for those sales, all while reducing fraud-related chargeback costs to zero. Most importantly, ClearSale's handling of all fraud management freed up the Paraná Lentes team to finally focus on developing their own brand of cosmetic lenses.

Paraná Lentes