Case Study: Azura Fashion Group achieves zero chargebacks and higher order approvals with ClearSale

Luxury fashion retailer closes the sustainability loop & shuts the door on fraudsters with ClearSale

Azura Fashion Group, a luxury fashion retailer based in Sydney, Australia, was growing quickly across 55 global marketplaces and four retail sites when fraud attempts began rising alongside its high-value carts. The company needed a way to protect expensive designer inventory and stop chargebacks without rejecting legitimate international customers, so it turned to ClearSale for fraud prevention support.

ClearSale implemented its Total Guaranteed Protection solution for Azura Fashion Group, using AI and machine learning plus secondary reviews by fraud specialists to screen orders and reduce false declines. The results were strong: Azura reported 96% average monthly order approval, zero chargebacks, and thousands of dollars per month saved from prevented fraud, while also spending far less time on manual order review.

Azura Fashion Group

Sam Wood

Chief Executive Officer