Case Study: iDrinkCoffee achieves 8.6% higher approval rates and 75% fewer fraud attempts with ClearSale

International Expansion Without the Increased Risk of Fraud

iDrinkCoffee, a Milton, Ontario–based retailer of high-end espresso machines, grinders, accessories and beans, was being slowed by the high fraud risk that comes with expensive online orders — including a documented attempted charge worth over $65,000 — and the time-consuming manual work of spotting fraud. To protect its Canadian and international sales, iDrinkCoffee chose ClearSale’s Total Guaranteed Protection for fraud management.

ClearSale deployed its combined machine-learning screening and expert human analyst workflow, verifying orders, contacting buyers when needed, providing real-time reporting and covering 100% of chargeback costs. As a result ClearSale delivered an 8.6% increase in approval rates, a 75% reduction in fraud attempts and helped drive a 27% sales increase from June/July to August/September, giving iDrinkCoffee more time, less risk and confidence to expand internationally.

iDrinkCoffee

Slawek Janicki

Chief Caffeine Director