Case Study: ASUS achieves 98.52% drop in chargebacks and 65% fewer declines with ClearSale

How the 4th Largest Computer Supplier in the World Made Its Online Business More Profitable

ASUS, the world’s No. 1 motherboard and gaming brand and the 4th largest computer supplier, ran a global e‑commerce operation selling high‑value laptops, phones and accessories. Facing sophisticated card‑not‑present fraud — even when delivery addresses matched cardholders — ASUS was manually reviewing every order and needed a way to stop fraud without turning away legitimate customers. In June 2017 ASUS engaged ClearSale’s Total Guaranteed Protection to address the problem.

ClearSale implemented machine‑learning screening plus manual review of flagged orders, direct buyer verification when needed, comprehensive reporting and full chargeback coverage. After six months ASUS saw a 65% reduction in declines, a 17% increase in average approved order size, a 98.52% drop in chargeback ratio and a 99.6% 24‑hour response rate, freeing ASUS from manual reviews, saving money and enabling faster, safer growth thanks to ClearSale.

ASUS