Case Study: Hinode Group achieves 96.2% approval rate and reduced fraud and chargebacks with ClearSale

Hinode Group Manages International Growth & Customer Behavior Shifts With Fraud Protection by ClearSale

Hinode Group, a São Paulo–based beauty and wellness company selling 700+ products across Latin America, expanded into Mexico during the pandemic and faced a surge of first‑time online buyers. The shift in customer behavior drove up false declines and depressed approval rates (previously around 50%), threatening revenue and customer loyalty, so Hinode Group turned to ClearSale and its Total Guaranteed Protection to address rising rejections and fraud risk.

ClearSale implemented AI-driven screening, local market expertise with live fraud analysts, and chargeback insurance to distinguish legitimate new customers from fraud. The results were dramatic: approval rates averaged 96.2% (Jan–Nov 2021) with Mexico approvals jumping from 72.96% to 95.59% (Jan–Mar 2021), ClearSale blocked more than $11,000/month in attempted fraud on average, and Hinode’s chargeback rate fell to 0.06% monthly, protecting revenue and customer experience.

Hinode Group

Bruno Lima

International Finance Manager