Case Study: Hero Outdoors achieves more approved orders and fewer chargebacks with ClearSale

Hero Outdoors Approves More Orders With Better Customer Support From ClearSale

Hero Outdoors, a Canada-based sporting goods and military surplus retailer, was losing sales to high false declines and frustrated by a slow, inflexible fraud provider—issues made worse by high-ticket and resale items. Looking for responsive, personalized fraud prevention, Hero Outdoors switched to ClearSale’s Total Guaranteed Protection to approve more legitimate orders without increasing fraud risk.

ClearSale deployed an AI-driven review of every card-not-present order backed by layered human analyst checks and a 100% chargeback guarantee. The result: Hero Outdoors averaged a 92.4% monthly approval rate (Jan–Jul 2021) and a 0.24% average monthly chargeback rate, with ClearSale covering chargeback costs—boosting revenue retention, customer experience, and operational responsiveness.

Hero Outdoors

Jeff Schwartz

Owner