Case Study: Daytona achieves zero chargebacks and higher approval rates with ClearSale

Daytona Accelerates Its Digital Transformation With ClearSale

Daytona, the retail division of Neumasur in Buenos Aires, was expanding its ecommerce operations and needed to remove fraud and chargeback management from its team’s workload. Before working with ClearSale, two of five ecommerce employees were tied up with order screening, fraud research, and chargeback disputes, which slowed operations and hurt the customer experience.

ClearSale implemented its Total Guaranteed Protection solution to screen orders with AI-driven fraud detection and analyst review, while covering chargeback costs. As a result, Daytona reported zero chargebacks, freed two employees for core work, and achieved a 78.6% average monthly approval rate from September 2021 to February 2022, including an 82.8% approval rate during a month when fraud attempts spiked sixfold.

Daytona

Diego Martinoli

Ecommerce & Marketing Manager