Case Study: PhoneDaddy achieves 6x more approved orders and $0 chargeback liability with ClearSale

ClearSale protects Phone Daddy’s new B2C website from waves of attempted fraud

PhoneDaddy, a Dallas‑based mobile phone wholesaler that launched PhoneDaddy.com to sell refurbished Android and Apple phones direct to consumers, was hit by waves of attempted fraud that overwhelmed Shopify’s basic filters. Shopify flagged a large share of orders (with abnormal high‑volume days peaking at ~90% fraud attempts), forcing PhoneDaddy to staff two full‑time reviewers and risk both revenue loss from false declines and costly chargebacks. To address this, PhoneDaddy engaged ClearSale and deployed ClearSale’s Total Guaranteed Protection beginning June 2020.

ClearSale combined proprietary AI/ML screening with expert manual review to reject fraudulent orders, dramatically reduce false declines, and guarantee chargebacks. The result: 6x more approved orders, $0 chargeback liability, eliminated in‑house order review, and increased revenue and staff time for core business activities — all achieved through ClearSale’s Total Guaranteed Protection.

PhoneDaddy

Jelena Petrovic

Web Developer