Case Study: Heartbreaker Guitars achieves zero fraud losses and zero false declines with ClearSale

Clearsale Prevents the Heartache of Ecommerce Fraud for Heartbreaker Guitars

Heartbreaker Guitars, a Las Vegas-based seller of custom and high-end acoustic and electric instruments, faced significant e‑commerce fraud risk from high-value items and international orders. Shortly after launching online in 2012, Heartbreaker partnered with ClearSale and its Total Guaranteed Protection to prevent fraudulent purchases and costly chargebacks while preserving a smooth customer experience.

ClearSale implemented AI and machine-learning screening combined with expert human review, fast order decisions, tailored risk profiles and a chargeback guarantee, all accessible via a real-time dashboard. The results speak for themselves: after 8 years with ClearSale, Heartbreaker Guitars reports 0 false declines, 0 guitars lost to fraud and 0 fraud-related chargebacks—faster approvals, quicker shipping and complete peace of mind.

Heartbreaker Guitars

Brendan Smyth

Owner