Case Study: Azura Fashion Group Eliminates Fraud Losses with ClearSale

Azura Fashion Group eliminates fraud losses with ClearSale and achieves 96% approval rates

Azura Fashion Group, a Sydney-based luxury fashion retailer, faced significant financial losses due to fraud on its high-value items. Their previous basic fraud detection tools led to an increase in both chargebacks and false declines, which hurt revenue and customer trust. To reduce fraud without compromising the customer experience, Azura implemented ClearSale’s Complete Decision with Chargeback Guarantee service.

The solution from ClearSale combined AI and machine learning with expert human review to accurately identify fraud. This hybrid approach allowed Azura to achieve a 96% average monthly approval rate for legitimate orders while completely eliminating chargebacks. The results saved the company thousands of dollars monthly in fraud losses and freed up internal resources, creating a smoother and more trustworthy checkout experience for their customers.

Azura Fashion Group