Case Study: Mead Lumber streamlines lead management and boosts local follow-up across 50+ locations with ClearPivot

Mead Lumber streamlines lead routing across 50+ locations with ClearPivot

Mead Lumber, a multi-location lumber and hardware retailer, faced a significant challenge after a website redesign broke their HubSpot workflows, causing form submissions to fail and leads to go untracked. This breakdown prevented their 50+ individual stores from effectively managing local customer relationships and follow-ups. The corporate team enlisted ClearPivot to overhaul their lead management process and increase HubSpot adoption at the store level.

ClearPivot implemented a solution by auditing Mead Lumber's HubSpot setup and creating a streamlined system with four main forms that automatically routed leads to the correct store based on zip code. The results were a complete turnaround, with leads no longer falling through the cracks and stores able to engage customers directly. ClearPivot's work provided Mead Lumber with valuable new visibility into form submissions and empowered local teams with training, driving growth across all locations.

Mead Lumber