Case Study: a large cybersecurity software company gains marketing ops clarity and attribution with ClearPivot

Large Cybersecurity Software Company saves 5 hours a week with ClearPivot

A large cybersecurity software company was struggling with fragmented data, slow manual processes, and an inability to track marketing efforts—especially from their 20 annual trade shows—to revenue. Their HubSpot implementation was misaligned with their business needs, leaving the marketing operations team without the bandwidth or structural support to fix these gaps. They partnered with ClearPivot for revenue operations assistance to build a better structure for their go-to-market team.

ClearPivot embedded alongside the client to automate manual processes, build new campaign workflows, and introduce lead scoring. This solution saved the team significant time, cutting a weekly 5-hour task down to minutes, and finally provided reliable attribution data. The results included restored visibility, dependable processes, and strategic alignment, which gave the team the clarity and confidence to focus on long-term goals instead of urgent tasks.