Case Study: Source shows its expertise to experts with The Clearing

Source launches a new brand and website with The Clearing

Source, a consultancy for leading professional services firms, faced the challenge of building an external brand that reflected its established boardroom reputation. They needed to differentiate themselves in a sector saturated with generic claims and hyperbole. The Clearing provided brand strategy, identity, and voice services to capture Source's unique, thoughtful culture and expertise.

The Clearing developed a generous brand identity that showcased Source's intellectual property through insightful content and distinctive visual assets, including personalized photography and conceptual illustrations. This approach of showing expertise, rather than just stating it, was implemented across a new website and all communications. The partnership extended to employee training, ensuring consistent brand representation. The CEO noted the vendor brought vital clarity and delivered a website that perfectly captured the new brand's essence.

Source