Case Study: Dogs Trust strengthens its brand to reach more supporters with The Clearing

Dogs Trust strengthens its brand to support 257,000 owners a year with The Clearing

The Clearing partnered with Dogs Trust, the UK's leading dog charity, which needed a bolder brand to stand out in a crowded fundraising landscape and support its growing ambitions, including helping 257,000 owners annually and funding international rabies vaccination programs.

Working with The Clearing, Dogs Trust developed a refreshed brand strategy positioned around "For dogs, for love, for life." The solution included a radically evolved visual and verbal identity with a dynamic motion system for digital channels, a refined logo, an expanded illustration library, and a warm color palette. The results were a clearer strategic narrative and a bold, emotionally resonant identity that equipped the charity to tell its story more powerfully and connect with new audiences.

Dogs Trust