Case Study: University of Leeds boosts student recruitment with Clearhead video marketing

University of Leeds creates 6 student story films in 6 weeks with Clearhead

The University of Leeds Business School faced the challenge of creating six authentic and engaging student story films within a tight six-week timeframe. They partnered with the vendor Clearhead, which proposed a creative concept focused on real case studies to evoke positive engagement and increase recruitment conversions through relatable storytelling.

Clearhead implemented a unique interview approach, positioning the camera directly in front of each student to create an emotive and un-staged narrative that made the audience feel personally connected. The resulting films served as effective Hub content, designed to deepen relationships with prospective students, maintain their interest over time, and ultimately help convert them into enrolments.

University Of Leeds