Case Study: University of Hull achieves standout student recruitment engagement with Clearhead

University of Hull drives 80,000 views in 5 months with Clearhead

Clearhead was engaged by Net Natives to produce a student recruitment campaign for their client, the University of Hull. The challenge was to create a film that would redefine the university's marketing, moving beyond traditional approaches to authentically showcase Hull's unique character and appeal to prospective students.

The solution developed by Clearhead was an unapologetic film centered on real students and the city's iconic sites, set to a brash, non-traditional soundtrack. The campaign, which launched at the end of June, achieved 80,000 views over five months. It demonstrated strong engagement with an average view time of 56 seconds, far exceeding the typical threshold for a counted view.

University of Hull