Case Study: United Colleges Group inspires student recruitment with Clearhead

United Colleges Group launches student recruitment films in 10+ years of partnership with Clearhead

United Colleges Group, formed of the City of Westminster College and the College of North West London, faced the challenge of creating a new student recruitment campaign that would unite the newly formed group. Having a long-standing relationship with Clearhead, they approached the vendor to move beyond facility-focused films and develop content with a purpose. To achieve this, Clearhead conducted a Creative Chemistry workshop to explore storytelling and audience motivations.

The solution from Clearhead was the "Change is gonna come" campaign, designed to unite the campuses under a single message of hope and opportunity. The campaign's films aimed to inspire prospective students by focusing on positive change, giving them confidence and motivation. As a result, United Colleges Group selected Clearhead to produce the campaign for the launch of the new college group, achieving a concise brand message that resonated across their locations.

United Colleges Group