Case Study: Travis Perkins boosts delivery tracking engagement with Clearhead

Travis Perkins earns 370,000 YouTube views with Clearhead

Travis Perkins, a leader in building supplies, faced the challenge of enhancing customer experience by overcoming the common frustration associated with delivery uncertainties. Their goal was to promote a delivery tracking app that would give customers more control and real-time updates. They partnered with the vendor Clearhead to address this.

Clearhead implemented its Creative Chemistry™ framework, beginning with a workshop to understand the brand's essence. They crafted a narrative campaign with 90-second and 30-second films that told a relatable story, positioning the app as a transformative experience. The solution was highly successful; the 90-second film garnered 370,000 views on YouTube and generated significant positive engagement, leading customers to embrace the app and become brand advocates.

Travis Perkins