Case Study: NHS Professionals achieves 70% more reach for 40% less cost with Clearhead

NHS Professionals boosts reach 70% with Clearhead

NHS Professionals, the largest NHS staff bank in the UK, came to Clearhead with the challenge of creating a campaign to spotlight the caring nature of its 130,000+ members. They partnered with the video production agency to develop a creative approach through Clearhead's Creative Chemistry workshop.

Clearhead produced a multi-edit promotional film titled "Never Not Caring," which was shot over three days. The resulting 60, 30, and 15-second edits were distributed across social channels and paid advertisements. The campaign significantly elevated brand awareness and, according to the client, became their most successful campaign yet, achieving 70% more reach for 40% less cost.

NHS Professionals